Andy Appelbaum to Speak at Design Bloggers Conference

We are excited that Andy Appelbaum will be joining us to speak at the Design Bloggers Conference. Andy is a career entrepreneur who has founded a portfolio of high growth businesses in industries ranging from Design to dry cleaning.  Over the past 20 years, Mr. Appelbaum co-founded several successful enterprises including Project Décor, Seamless Web, mdenergy, Cleaner Options, Blue Ribbon Partners, Zoots Delivery and AC Angel Fund.

Mr. Appelbaum is a co-founder of Project Décor.  Project Décor is a creative, social design platform where users discover, interact with and ultimately buy products they love. Project Décor sits at the intersection of social commerce, creative design and content sharing.  Project Décor also provides a marketplace for design professionals and influencers by creating a credible and scalable sales platform that extends their reach beyond their physical footprint. It is a monetization engine for the trade and design bloggers that literally converts content to commerce in an authentic and natural format.  There are currently over 1500 Design Professionals and Influencers registered as part of PD’s Style Exchange Program.

Mr. Appelbaum is a co-founder of Seamless Web, now Seamless.  Seamless offers a web-based system that allows businesses and individuals to order food and other services from local restaurants and caterers.  The service streamlines billing and reimbursement processes, enhances expense control, and reduces administrative overhead, helping companies cut costs by as much as 30% annually.  Seamless currently partners with 7,000 restaurants, serves over 3,500 companies, and has over 1,000,000 individual members in the US and London.  Seamless has revenues of over $250 million annually and was sold to Aramark in April of 2006.

Mr. Appelbaum is the co-founder of mdenergy, an independent energy manager specializing in reducing energy costs for medium- to large-sized commercial and industrial businesses throughout the United States. Formed in February 2001, mdenergy is one of the largest independent energy firms managing more than 1,000 megawatts of electric demand in deregulated markets across the United States. mdenergy actively manages the purchase of over $500 million in annual electric consumption. mdenergy was sold to Enernoc (Nasdaq – ENOC) in October of 2007.

Mr. Appelbaum co-founded the delivery division for Zoots, a national dry cleaning company based in Boston, MA founded by Tom Stemberg, the Chairman and CEO of Staples.  Mr. Appelbaum created, built and managed the $35 million Zoots Delivery Division serving over 400 communities and servicing over 50,000 customers.  Zoots Delivery grew out of Cleaner Options which Appelbaum founded and Zoots acquired in May of 1999.  Cleaner Options leverages under-capacity dry cleaners to bring home delivery to suburban bedroom communities.   From 1995 through 1999, Cleaner Options acquired and maintained an active customer base of over 20,000 customers with annual revenues of over $20 million.

Mr. Appelbaum began his career as an attorney for Latham & Watkins.  He received his law degree from New York University School of Law in 1991.  He graduated summa cum laude from SUNY Binghamton in 1988.  Mr. Appelbaum resides in Manhattan with his wife, Tracey and 2 children, Sam and Jamie.  He serves on the Board of Directors and the Executive Committee of theJCCof Manhattan.  Mr. Appelbaum is also an active Angel Investor and a member of New York Angels.

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  1. […] of online menu directory Menupages in September 2011, but its ties to the company run even deeper: Company cofounder Andy Appelbaum was an associate at the firm before helping Jason Finger, himself an attorney, launch the business then known as SeamlessWeb in […]

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