Evolution of Design Blogging and Home Design Digital Marketing

hdmms 16 logoBy Adam Japko

When we announced the Design Bloggers Conference in 2010, we pivoted on a vision to virtually connect design bloggers and social media wonks in-real-life with education and networking that advanced everyone’s content marketing and blogging expertise.  As a blogger in the wine industry, I took deep satisfaction contributing something useful to brethren content creators spending countless hours banging away on keyboards.

Now with the announcement of the Digital Marketing Summit, scheduled alongside the Design Bloggers Conference during Home & Garden Digital Marketing Week in Atlanta, we are driven by the inescapable imperative to create web and social content, participate in niche design networks and marketplaces, dive into e-commerce, drive new leads,  and build digital brands and audiences. Our vision remains unchanged; to offer education and networking for staying ahead of game changing developments in the evolution of traditional home design marketing and media.

DBC-FB-16In 2011 the Design Bloggers Conference became a quick fixture on the industry calendar, right in the midst of a golden era for self publishers in design and other luxury industries.  Motivated design pros and enthusiasts were building personal brands, growing well established design businesses, launching design careers, inking deals for namesake product lines, getting book deals, and more.  “Cinderella” success stories about monetizing larger-than-life reputations built through blogging turned abundant, and we watched our Design Bloggers Conference grow as a positive catalyst in the middle of it all. 

As we organized these conferences each year, I started understanding that the “Design Blog” was becoming an integrated piece of every forward thinking design professional’s marketing program.  Celebrity bloggers were joined by thousands of designers, luxury showrooms and retailers, product vendors, architects, and other home design professionals. The “Cinderella Effect” of building rock-star blogger brands starting giving way to regular blog content for SEO advantages and web search discovery for the whole industry. And our little Design Bloggers Conference got bigger because it was no longer just for the dedicated full-time design blogger, but instead it was about the entire design industry’s marketing instincts and need for education.

gbc16 logoEven more has changed than just that.  The way content is created and consumed has advanced to short and more visual formats.  Image and video content found its place and built audiences. Wayfair.com, Houzz, Chairish, One Kings Lane, Viyet, Horchow, Serena & Lilly, Blu Dot and countless other digital design platforms and marketplaces proliferated as consumers enjoyed these new online experiences and design trade pros necessarily adopted these environments as part of their client service, sourcing and marketing initiatives.

With all this, blogging is far from dead.  Our Garden and Design Blogger Conferences, similarly represented in this fascinating piece at PROBLOGGER on How Blogs are changing and How You Can Stay on Topremain anchors of the Home Design Digital Marketing Week.  They offer cutting edge ways to deal with new subscriber patterns, affiliate programs, changes in SEO guidelines, integration of social tools, and paths to monetization.

Home and Garden Digital Marketing Week, which will now include the Home Design Digital Marketing Summit, is education and networking reflecting the metamorphosis of online marketing for successful home design industry professionals.  We are as giddy and eager as were were in 2010 when we brought our Design Blogger Conference to life. You can register now at discounts if you want.  Or, you can ask me more at ajapko at esteemmedia dot com.  See you in Atlanta in March!

First Reveal Design Matters Home for Deserving Family

Mark-&-Lisa_largeAt the Design Bloggers Conference in February, nousDECOR Chief Designer Mark Cutler and Dwell with Dignity Founder Lisa Robison announced the launch of a campaign called “Design Matters” to raise funds to help decorate and appoint homes for deserving families as a pledge highlighting nousDECOR’s mission to help show how the power of beautiful design can transform lives.

Many of you supported the campaign at launch, donating over $10,000 in funds and posting your support on your social channels, and so now we are happy to share with you the heart-warming, real life results of that wonderful support – our first home “reveal” that took place recently in Dallas. nousDECOR, in partnership with nonprofit, Dwell with Dignity, and many amazing sponsors including Cost Plus World Market, Gina Berschneider Inc., Robert Allen, York Wallcoverings, TKO, Stacy Furniture, Guildery, Lamps Plus, The Container Store, and many others, donated over $43,000 in product and spent hundreds of hours to bring the power of great design to a single mother and her four children who are transitioning out of a life of poverty and abuse to a new life of hope.

Below is a video to show the transformation. Have a look, and if you want to continue support of this movement, feel free to share the nousDECOR blog post on your social networks or check out the campaign page here.

 

 

Designers That Blog Are Golden

By: Adam Japko

I am relieved to only be slightly confused about the intensity of sponsor and exhibitor support for the expanded community of design bloggers and social media enthusiasts that came to Atlanta in 2015 to attend the Design Bloggers Conference. I once thought I fully grasped why this group of bloggers and content-friendly designers were commanding increasing levels of attention from luxury home design marketers. Until these past few weeks, I had totally overlooked one significant underlying factor; designers that blog are “golden.”

Blogger, design, interior design

In the beginning (circa 2005) when luxury-minded citizens with a penchant for design and designers with an aptitude for content creation launched their blogs, stars were born and audiences were built.  The sheer power of blogger reach and influence were fascinations to public relations professionals and traditional media practitioners.  Slowly, and just on their heels, national brands and manufacturers started catching on, realizing that the power of design professional content marketing is a force to leverage.

We always suspected that bloggers and social media mavens could move the needle for national brands….simply by looking at their audience size and reach.  To support that point, here is some profile data I shared in Atlanta about the attendees of the 2015 Design Bloggers Conference compared to national shelter magazines:

Design Bloggers vs. Traditional Media

While blogs turned into launching pads for some early movers, savvy marketing-oriented designers determined to be part of the future got active.  In the face of the worst housing driven economic crisis in modern history, serious interior designers dove into blogging and social networking en masse to try and power their businesses and networks.  While audiences were created and a few more star power brands launched, something new was happening; design professionals creating content witnessed associated business growth and felt the power of these newly found digital marketing tools.

Design Bloggers Conference

Web traffic grew for designers that hosted once lifeless websites, other design pros starting sharing and quoting designers’ blogs, and everyone had a story or two to tell about projects they landed through social media and blogging.  Here is some data from HubSpot comparing businesses that blog with businesses that don’t blog:

Businesses that blog are successfulStill, I was overlooking a critical piece about what the design blogger community has become today and why designers and bloggers that come to the Design Bloggers Conference are so attractive to brands and manufacturers.  The fact is, these designers are serious about their businesses. More than most.  They invest in marketing. With hundreds of design events attracting throngs of designers at all levels of experience, commitment, and staying power…..design bloggers are different and show it by making the ultimate marketing commitment of time and money over the long haul.

2015 design bloggers conference

Designers that blog are golden; to themselves and the brands they work with.  They outlast downturns and prosper in strong economic periods.  They will move the most product for luxury design brands and manufacturers now, and over the long haul. They think big, invest in their businesses, and market hard while staying open to new technology and shifts in the ways business is conducted.  A really straight forward McKinsey article on business longevity declares the “causes of business demise—of a failure to endure—are well documented at a general level. They include…above all an inability to deal with new, often disruptive, technological innovations.” Design businesses that blog and work the right social networks have the characteristics of successful business operators…the top 10% of all performers in their industry.

That’s the part I was missing about why the Design Blogger Conference community is so attractive to our sponsors; attendees are characteristic and part of the top 10% of of the interior design community.  Sponsors always find a way to tell us that our attendees are at a quality level they don’t find in similar concentrations at other design events.  Understanding that designers that blog are golden, makes it much clearer why brands and manufacturers want to stay close to them.

Michael Bruno to Speak at Design Bloggers Conference

Michael Bruno is the founder and chairman of 1stdibs, the world’s largest online luxury marketplace for antiques and vintage design.
Bruno, whose motto is “decide what you want, believe in it and then get ready for the ride of your life,” launched the company in 2001 from his Paris apartment armed with just a clipboard, translator, web programmer and photographer. Today, over twelve years later, 1stdibs, based in New York hosts the finest dealers in furniture, fashion, jewelry and watches and fine art from the US, Canada, Mexico, the UK, and Europe and has revolutionized how rare and desirable objects are purchased online.

Bruno began his professional career as a luxury real estate broker in La Jolla, CA and in the mid-1980’s moved to San Francisco where he continued to sell high-end properties. During this time Bruno, developed a passion for buying and restoring old homes, culminating in the restoration and successful sale of a magnificent Pacific Heights mansion in 1998. That same year, at the height of the dot com boom, Bruno began to search for his next venture. Keen to be part of this web revolution, he bought the domain name 1stdibs.com.

Today with Bruno at the helm of the company, in 2013 1stdibs is on target to achieve $1 billion in sales as reported by 1stdibs dealers with nearly 11,000 items reported sold monthly.

Enhanced by Zemanta

Timothy Corrigan to Speak at Design Bloggers Conference

Hailed in Architectural Digest as “Today’s Tastemaker,” Timothy Corrigan’s clients include European and Middle Eastern royalty, Hollywood celebrities and corporate leaders. His distinctive design philosophy of comfortable elegance has been featured in Elle Decor, The New York Times, House Beautiful, Town & Country, Vanity Fair, Veranda, Vogue, and The Wall Street Journal. Corrigan has been named to the AD100 list for the last nine years, and will be receiving the Pacific Design Center’s “Star of Design” award in March 2014. Corrigan has offices in Paris and L.A., as well as an antique collection available at timothy-corrigan.com and 1stdibs.com. His first book, “An Invitation to Chateau du Grand-Lucé”, was recently published by Rizzoli, and has garnered unprecedented press coverage and glowing reviews. He will be introducing the first fully integrated line of fabrics, trims, furniture and floor covering for F. Schumacher in February 2014, as well as tabletop collections for Royal Limoges. Prior to forming his design firm in 1998, Timothy Corrigan had a successful career in advertising where he headed up Saatchi & Saatchi’s Bates Worldwide’s international operations.

Timothy will share his invaluable marketing background and knowledge of the design industry to help you define and cultivate your brand. Whether you’re a designer, a blogger, or both, you won’t want to miss his tips on how to attract the right clients, followers and business opportunities.

Tobi Fairley to Speak at Design Bloggers Conference

The Design Bloggers Conference welcomes back Tobi Fairley to speak at this year’s event. One of the first speakers to grace the stage at the inaugural Design Bloggers Conference, Tobi was inducted the following year into the Design Bloggers Hall of Fame. Traditional Home Magazine predicts “Tobi will be like Cher or Oprah, one of those women for whom one name says it all”.

Tobi Fairley has redesigned her life and her brand, launching Tobi Fairley & Associates as a full-service consulting and design company. The company provides custom-tailored education, enlightened mentoring, and common-sense tools to help companies and design firms improve their business.

Tobi’s vision for her new brand is to empower others to cultivate their strengths and create inspired solutions for business, design, and life. Her unique combination of degrees in interior design and accounting, and an MBA from the prestigious Sam M. Walton College of Business, gives her a competitive advantage in the design industry, and offers a creative approach to the world of business.

Since establishing her design firm more than a decade ago, Tobi’s projects have spanned the nation, and her award-winning designs for high-profile and celebrity clients have been featured on television, and in top-shelf shelter publications around the globe.

Tobi’s design blog, created in September 2008, is currently read in more than 124 countries worldwide. In 2010, Tobi introduced her DIY design service, InBox Interiors, and launched her popular intensive courses and programs, including Design A-to-Z, Designer MBA, and her MasterMind mentoring program. Designers, business pros, and design enthusiasts alike have attended these programs from across the United States and Canada with rave reviews.

The most recent addition to the stable of businesses under the new brand is Tobi Fairley Home, which includes a collection of fabrics, pillows, and lighting in Tobi’s signature style – bright, bold, and tailored.

Enhanced by Zemanta

Laurie March of HGTV to Speak at Design Bloggers Conference

 

As the host and creative force behind The House Counselor on HGTVRemodels.com, Laurie March is known for her approach to remodeling, which focuses on managing both the emotional and the tactical parts of a project.

A third generation remodeler, Laurie’s own passion for home improvement and remodeling was unearthed while remodeling her own 1920’s Spanish style home. In 2005 Laurie founded Improvemental, a project management and design firm that has become a recognized fixture in the Los Angeles remodeling scene – completing over 50 homes for a highly discerning who’s who of writers, producers, and executives in LA.

She has been acknowledged as ‘40 under 40’ in Residential Remodeling by Professional Remodeler Magazine, and has been featured on Wake Up With Al Roker and in Lucky Magazine, Design*Sponge and USA Today.

Laurie is also a Maryland native, former NFL mascot for the Baltimore Ravens, Wheel of Fortune winner and more recently, host of “Good to Know” forCookingChanneltv.com.

Barbara Barry to Speak at Design Bloggers Conference

Barbara Barry is among the world’s most prominent and talented designers. Her name stands for a unique blend of sophistication and livability; her designs are classic, timeless and fluid. Hers is a look that speaks to the grace of form and simplicity of line.  Her designs range from elegant interiors to an extensive portfolio of home furnishings.

Praise from her peers and the press has earned Barbara Barry a distinctive place in design. Her honors include Interior Design “Hall of Fame,” Architectural Digest list of “World’s 100 Best Designers,” House Beautiful “Giants of Design,” and “Designer of the Year” from Elle Décor International Design. Additionally, she has been awarded the ASID “Designer of Distinction,” “Designer of the Year” by Traditional Home and “Best in Residential Design” by Interiors Magazine.

This award-winning interior designer has created homes for many prominent American families. Her designs for commercial and private spaces are international in their scope and sophisticated in their mood.  Her prestigious commissions range from restaurants and retail spaces to private estates, offices and yachts.

Barbara’s passion for beauty finds expression in many forms through partnerships with internationally renowned companies. Her signature designs for Ann Sacks Tile & Stone, Baker Furniture, Boyd Lighting, Hartmann Luggage, HBF Furniture, Henredon, Kallista, Kravet Fabrics, McGuire Furniture, Tufenkian Carpets, Visual Comfort and Wedgwood, as well as her signature bed and bath line Barbara Barry Dream, have been received with high acclaim. Barbara Barry collections are sold in fine stores throughout the world as well as Barbara Barry galleries in Bangkok, Singapore and Moscow.  Barbara’s first book, Around Beauty (Rizzoli New York, 2012), debuts October 2012.

With a vision of infusing simple luxuries in the every day, Barbara Barry creates refined interiors, timeless furnishings and luxury products that inspire a life of beauty.

Enhanced by Zemanta

Tobi Fairley to Host Design Bloggers Hall of Fame Awards

We are excited to announce that Tobi Fairley will be hosting this year’s Design Bloggers Hall of Fame Awards. Tobi is already a Hall of Fame member, having won the award last year for Best Overall Design Blog.

Tobi Fairley creates interiors that are bright, bold and tailored. She works on the forefront of the New Traditional movement in residential design, and her vision for a given space is always grounded in an ethic of problem solving, the results of which are always beautiful as well as functional. This signature aesthetic earned her recognition as one of Traditional Home’s Top 20 Young Designers of 2009.

Tobi founded her design firm more than a decade ago, and her exquisite interiors span the US, from New York City and the Hamptons to Charleston and Los Angeles. Her award-winning designs for high-profile and celebrity clients have been featured on HGTV, and her work has been published on the cover of House Beautiful and showcased in the pages of Traditional Home, Better Homes and Gardens and Southern Living.

Tobi’s educational background combines foundational degrees in Interior Design and Accounting with an MBA from the prestigious Sam M. Walton College of Business, where she was recognized as Entrepreneur of the Year for 2009.  This blend of expertise uniquely qualifies her as an industry leader in the business of Interior Design. Tobi shares the benefits of her knowledge and experience with other design professionals through an array of consulting services, information products, and on-site courses through Tobi Fairley Academy.

Always ready to embrace the latest in social media and internet technologies, Tobi emerged as a national presence by fully utilizing the capabilities of social media. Tobi’s Blog commands a sizeable online audience; currently read in more than 124 countries worldwide, it has been recognized by HGTV and by the Design Bloggers Conference as a key source for daily design inspiration. Tobi also writes a monthly design column, “Tobi’s Tips,” for AY magazine, a blog column for At Home in Arkansas magazine called “Color Confidential,” and she is a regular contributor to Williams Sonoma’s “Designer Marketplace.” Also spurred by her innovative spirit, Tobi’s e-design service—InBox Interiors—allows D.I.Y. clients to achieve the “Tobi look” for a fraction of the cost of her full-service designs.

Tobi Fairley Home, a collection of fabrics, pillows and lighting designed by Tobi, debuted as part of Hickory Chair’s Centennial Furniture Collection in the Fall of 2011. Her furnishings and fabric designs are every bit as bold and fresh as the spaces for which she has been acclaimed. As with all of her ventures, she infuses the merchandising market with a new and vibrant energy; and, as always, Tobi is driven to find the needs of her customers and provide them with optimum design solutions.

Enhanced by Zemanta

Leslie Carothers Speaking at Design Bloggers Conference

Leslie Carothers (known on Twitter as @tkpleslie) is the founder and CEO of The Kaleidoscope Partnership , an 11 year old international social media agency for furniture and interior design brands. Leslie has over 31 years of experience in the furniture and design industry and spent the first 20 years of her career as an interior designer. Some of her past social media clients have included Cargill Corporation’s BioH Polyols division, the International Contemporary Furniture Fair, World Market Center Las Vegas, The New Traditionalists, Better Homes and Gardens magazine and current clients include the corporate headquarters of The Curtain Exchange – a national luxury window treatment franchise and Olioboard –a fast growing global social commerce site with 2D and 3D visualization tools. She micro-blogs as @tkpleslie and founded the Twitter chat, #GetPublished which brings together design editors, authors and the design community to create dialogue and opportunities. For the past 11 years , she has been a frequent national and international speaker at major furniture and design industry trade shows and events and keynoted the first Social Media Symposium held at High Point University.

She’s been widely interviewed and is also a guest author for many industry publications including Furniture Today magazine, Retailer NOW magazine and for the past 9 years has been the writer of the *Retail Ideas* blog for Furniture Today.com –publishers of the leading international furniture industry trade news magazine.

Leslie served a 3 year term as a volunteer on the board of Women In The Home Industries –WITHIT – where she twice chaired the major yearly fundraiser –WITHIT’s Leadership Development Conference – and served as VP of National Membership.

In 2009, Leslie was awarded WITHIT’s President’s Award for her service to the organization and to the furniture and interior design industry.

Enhanced by Zemanta