Influencer Marketing for Brands

There are enough influencer marketing platforms for brands to become overwhelmed figuring out where to turn to build influencer networks and programs. While influencers invest years of hard work creating and sharing online content, conducting offline networking, and generally building their overall influence with incessant elbow grease, brands often decide overnight when they are ready to…

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Blogger and Brand Collaborations

Companies are increasingly on the look out for authentic ways to communicate with their prospects and customers. 92% of consumers are more influenced to make a purchase via peer-to-peer recommendations than by traditional advertising. Brands are establishing specific criteria before entering into blogger partnerships and bloggers are balancing their own readers’ sensibility with brand needs.…

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