Tobi Fairley to Speak at Design Bloggers Conference

The Design Bloggers Conference welcomes back Tobi Fairley to speak at this year’s event. One of the first speakers to grace the stage at the inaugural Design Bloggers Conference, Tobi was inducted the following year into the Design Bloggers Hall of Fame. Traditional Home Magazine predicts “Tobi will be like Cher or Oprah, one of those women for whom one name says it all”.

Tobi Fairley has redesigned her life and her brand, launching Tobi Fairley & Associates as a full-service consulting and design company. The company provides custom-tailored education, enlightened mentoring, and common-sense tools to help companies and design firms improve their business.

Tobi’s vision for her new brand is to empower others to cultivate their strengths and create inspired solutions for business, design, and life. Her unique combination of degrees in interior design and accounting, and an MBA from the prestigious Sam M. Walton College of Business, gives her a competitive advantage in the design industry, and offers a creative approach to the world of business.

Since establishing her design firm more than a decade ago, Tobi’s projects have spanned the nation, and her award-winning designs for high-profile and celebrity clients have been featured on television, and in top-shelf shelter publications around the globe.

Tobi’s design blog, created in September 2008, is currently read in more than 124 countries worldwide. In 2010, Tobi introduced her DIY design service, InBox Interiors, and launched her popular intensive courses and programs, including Design A-to-Z, Designer MBA, and her MasterMind mentoring program. Designers, business pros, and design enthusiasts alike have attended these programs from across the United States and Canada with rave reviews.

The most recent addition to the stable of businesses under the new brand is Tobi Fairley Home, which includes a collection of fabrics, pillows, and lighting in Tobi’s signature style – bright, bold, and tailored.

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Tobi Fairley to Host Design Bloggers Hall of Fame Awards

We are excited to announce that Tobi Fairley will be hosting this year’s Design Bloggers Hall of Fame Awards. Tobi is already a Hall of Fame member, having won the award last year for Best Overall Design Blog.

Tobi Fairley creates interiors that are bright, bold and tailored. She works on the forefront of the New Traditional movement in residential design, and her vision for a given space is always grounded in an ethic of problem solving, the results of which are always beautiful as well as functional. This signature aesthetic earned her recognition as one of Traditional Home’s Top 20 Young Designers of 2009.

Tobi founded her design firm more than a decade ago, and her exquisite interiors span the US, from New York City and the Hamptons to Charleston and Los Angeles. Her award-winning designs for high-profile and celebrity clients have been featured on HGTV, and her work has been published on the cover of House Beautiful and showcased in the pages of Traditional Home, Better Homes and Gardens and Southern Living.

Tobi’s educational background combines foundational degrees in Interior Design and Accounting with an MBA from the prestigious Sam M. Walton College of Business, where she was recognized as Entrepreneur of the Year for 2009. This blend of expertise uniquely qualifies her as an industry leader in the business of Interior Design. Tobi shares the benefits of her knowledge and experience with other design professionals through an array of consulting services, information products, and on-site courses through Tobi Fairley Academy.

Always ready to embrace the latest in social media and internet technologies, Tobi emerged as a national presence by fully utilizing the capabilities of social media. Tobi’s Blog commands a sizeable online audience; currently read in more than 124 countries worldwide, it has been recognized by HGTV and by the Design Bloggers Conference as a key source for daily design inspiration. Tobi also writes a monthly design column, “Tobi’s Tips,” for AY magazine, a blog column for At Home in Arkansas magazine called “Color Confidential,” and she is a regular contributor to Williams Sonoma’s “Designer Marketplace.” Also spurred by her innovative spirit, Tobi’s e-design service—InBox Interiors—allows D.I.Y. clients to achieve the “Tobi look” for a fraction of the cost of her full-service designs.

Tobi Fairley Home, a collection of fabrics, pillows and lighting designed by Tobi, debuted as part of Hickory Chair’s Centennial Furniture Collection in the Fall of 2011. Her furnishings and fabric designs are every bit as bold and fresh as the spaces for which she has been acclaimed. As with all of her ventures, she infuses the merchandising market with a new and vibrant energy; and, as always, Tobi is driven to find the needs of her customers and provide them with optimum design solutions.

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Tobi Fairley to Speak at Design Bloggers Conference

Traditional Home Magazine predicts “Tobi will be like Cher. Or Oprah. One of those women for whom one name says it all”. Selected as one of Traditional Home’s Top 20 Young Designers in America, Tobi Fairley has a signature look that is fresh and simple combining colorful, large-scale prints with classic furniture styles for a beautiful and functional result.

Since establishing her design firm more than a decade ago, Tobi’s projects have spanned the Southern region and the nation from Charleston to Los Angeles. Her award winning designs for high-profile and celebrity clients have been featured on HGTV, have been published on the cover of House Beautiful and in Traditional Home, Better Homes and Gardens special publications, Southern Living, and have graced the cover of At Home in Arkansas Magazine 9 times.

Tobi’s design blog created in September 2008 is currently read in more than 124 countries worldwide. It has been featured on several of the world’s most popular design blogs including All the Best, Coco and Kelley, and was named as a favorite blog on HGTV.com. Tobi also writes a monthly design column, Tobi’s Tips, for AY magazine, a regular blog column for At Home in Arkansas Magazine called Color Confidential, and is a regular contributor to William Sonoma’s Designer Marketplace.

Tobi’s unique combination of degrees in interior design, accounting and an MBA from the prestigious Sam M. Walton College of Business, gives her a competitive advantage in the design industry.

In 2010 Tobi introduced her DIY design service, InBox Interiors, and launched her popular design camps. Designers and Design Enthusiasts alike have attended camps from across the United States and Canada with rave reviews.

Tobi’s new home furnishings line, Tobi Fairley Home, a collection of fabrics, pillows and lighting, debuted as part of Hickory Chair’s Centennial Furniture Collection in the Fall of 2011. Tobi is currently working on product designs for several companies and she is frequently tapped as a speaker for talks on the business of design and the power of social media. Tobi’s newest business venture, Tobi Fairley and Associates, is a consulting group dedicated to helping firms with the business of design.

How Blogging Changed My Life: Tobi Fairley

Blogging changes everything! The number of blogging friends I’ve met is staggering. But my true highlight is blogging (with a bit of help from Facebook) led me to Stephen Drucker and Newell Turner and my work to the House Beautiful cover. Now that, my friends, is the power of blogging!

Note: Tobi is one of the judges for the “How Blogging Has Changed My Life” contest. Although her entry will not be eligible for a prize, Tobi wanted to share her story.

Tobi Fairley: How Blogging Changed My Life and Career

Hello Designers and Design Bloggers,

It’s Tobi Fairley and am thrilled to be speaking at the upcoming Design Bloggers Conference in a few weeks. What a priviledge to bring you my case study in growing a design firm through social media.

I began blogging in September 2008 and by November it had already changed my life and my career. I started my blog as a fun place to express my creativity in a way that only had to please me. Or so I thought! In less than 8 weeks I was getting the attention of some of my design blogger idols, getting emails from Southern Accents and Traditional Home and suddenly this little hobby I started was so much more! The following Spring I was named to Traditional Home’s Top 20 Young Designers list and it was no coincidence that my blog gave them such insight into my personality and my work when they were considering candidates for the list.

These wonderful things were just the beginning of the amazing things that have come to me and my firm over the last 2 years. The blog has been such a huge factor in all these successes. Stephen Drucker, editor of Town and Country Magazine and former Editor of House Beautiful, has even said that if it weren’t for my blog and facebook, House Beautiful may have never featured my work on their March 2010 Cover. Wow, is that ever evidence of the power of social media?

Since then, I have brought so many things to fruition through my blog including my online design service, InBox Interiors, and the Tobi Fairley Design Camps. And this month I am launching my fabric collection online that I gave you a sneak peek of at the Richmond Symphony Orchestra Showhouse last Fall. So in just a few days, you will be able to buy my fabrics through my blog and website. And I can honestly say that none of this may have happened if it were not for my blog and social media presence.

So if you are not signed up to hear more of the details of my blogging successes and those of the other amazing speakers at the Design Bloggers Conference, run, don’t walk, to the registration screen and get signed up. The investment is such a small price to pay for the hoards of strategies, tips, and ideas that you will learn. Not to mention the relationships you will build with the other attendees and presenters. Yes, I am excited about speaking, but I am probably more excited about all the things I will learn from my peers. If I take away one good idea from any conference, I feel like it is worth the money and this conference promises to pay for itself several times over!

So just do it! And I’ll see you there.