Sponsorship Benefits

Connect With More Than 3,000,000 Buyers

The Design Bloggers Conference is a unique opportunity to connect with the “new media” of interior design, and convey your message about your product or service to key influencers who write about interior design and the interior design industry on a daily basis. Interior design bloggers are more than just passionate about design. They are actively socializing their experiences by publishing their thoughts on the Internet and engaging their community of followers in conversations around their favorite topic – interior design. The more than 300 bloggers who will attend the conference have a combined total readership of more than 3,000,000, all of whom are active buyers in the marketplace.

For more information on sponsorship and exhibiting opportunities, contact Laurie Powell at [email protected] or (703) 740-1940.

Have Your Product Reviewed by the Key Influencers in the Buying Process

A comprehensive study by Jupiter Research illuminates why bloggers have become so important to the buying process, and why bloggers should be a key component of your marketing strategy. Simply put, blogs influence purchases: over one half (52%) of blog readers say they find blogs useful for purchase information. And when it comes to influence, bloggers who have a niche focus, like interior design bloggers, increase the influence factor. For those who have found blog content useful for product decisions, more than half (56%) say blogs with a niche focus and topical expertise were key sources.

Blogs’ Place in the Purchase Cycle

Blogs factor in to critical stages of the purchase process, weighing most heavily at the actual moment of a purchase decision, according to the study: Among respondents who say they have trusted blog content for purchase decisions in the past, over half (52%) say blogs played a role in the critical moment they decided to move forward with a purchase.

Reader Trust is The Key to The Buying Influence of Blogs

For frequent blog readers, ads on blogs are on par with sponsored search results, one of the most prevalent and successful forms of advertising on the web – and trust of blog advertising exceeds that around social networking site advertising.

Fully 25% of frequent readers say they trust ads on a blog they read; paid search links also account for 25% of their responses; and 19% say they trust ads on social networking sites.

The study also suggests ads on blogs spur various activities:

  • 40% of blog readers have taken action as a result of viewing an ad on a blog; 50% of frequent blog readers say so.
  • Top activities include the following: read product reviews online (17%); sought out more info on a product or service (16%); visited a manufacturer or retailer website (16%).

Changing Reader Patterns: The Power of Links

Frequent blog readers use blogs as the top online navigation tool to discover other blog content, ranking higher than general web search or blog search, the study also found:

  • 38% of frequent readers said blog links were the top tool for discovering new blog content.
  • 34% cited web search, and 11% said blog search engines were the top tool for discovering new blog content.
  • For frequent readers, blog links appear to have similar impact as a trusted recommendation from a person (a response from 39% of survey participants).

One in five general blog readers (defined as consumers who have read a blog in the past 12 months) use blog links to discover new blogs.

Blogs are not consumed in isolation, but experienced as part of a connected conversation: Nearly half (49%) of blog readers and 71% of frequent readers read more than one blog per session.

Reach the more than 300 bloggers who will attend the conference have a combined total readership of more than 3,000,000, all of whom are active buyers in the marketplace.

For more information on sponsorship and exhibiting opportunities, contact Laurie Powell at [email protected] or (703) 740-1940.

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