OVERVIEW

Sign up now to attend the only conference specifically focused on the interests of bloggers on interior design. Learn how to build a stellar personal brand for yourself, your blog, and your design career. Learn how to build and engage your audience with information and inspiration on multiple platforms, using a variety of business models and marketing channels. Meet potential advertisers, make critical connections, meet the icons of the design blogosphere and traditional media, and learn about exciting new products for 2012. Learn from the most accomplished bloggers, and network with your connections to your future.

SUNDAY, FEBRUARY 26, 2012

PRE-CONFERENCE NETWORKING RECEPTION

7:00PM

Join your fellow bloggers and speakers for cocktails.

MONDAY, FEBRUARY 27, 2012

8:15AM – 8:45AM

Coffee/Refreshments with Sponsors in Biltmore Bowl

8:45AM – 9:00AM

Introductory Remarks

9:00AM – 9:45AM

KEYNOTE ADDRESS: Interior Design Trends in 2012

Martyn Lawrence Bullard

9:45AM – 11:00AM

BlogStars: Social Networking, Content, and The Future of Blogs

Moderator: Kyle Hoepner

Ronda Carman (All the Best), Tobi Fairley (Tobi Fairley Interior Design), Cassandra Lavalle (coco+kelley)

11:00AM – 11:30AM

Networking Break with Sponsors in Biltmore Bowl

Sponsored by Waterpik

Meet KELLY EDWARDS , Designer, Lifestyle Expert — as seen on HGTV and the Style Network at the Waterpik® booth

11:30AM – 12:30PM

How to Differentiate Your Blog

Macala Wright (FashionablyMarketing.Me)

12:30PM – 2:00PM

Hall of Fame Award Luncheon/Break with Sponsors in Biltmore Bowl

Sponsored by Benjamin Moore

2:00PM – 3:00PM

Cashing in on Your New Online Footprint: Paths to Income and Careers

Moderator: Clinton Smith

Brian Patrick Flynn (Décor Demon), Kimberly Seldon (Dabble), Lisa Ferguson, decormentors

3:00PM – 3:30PM

Networking Break with Sponsors in Biltmore Bowl

3:30PM – 5:00PM

Blogging, the New Marketing and PR Channel

Moderator: Stacy Kunstel

Kristine Kennedy, Wayfair, Liza Weiner (Becher Associates), Tami McCarthy (TMG Brand Communications)

5:00PM – 6:00PM

Networking Break with Sponsors in Biltmore Bowl

6:00PM – 7:30PM

Networking & Cocktails

Sponsored by Wayfair and Joss & Main

TUESDAY, FEBRUARY 28, 2012

8:30AM – 9:00AM

Coffee/Refreshments with Sponsors in Biltmore Bowl

9:00AM – 10:00AM

KEYNOTE ADDRESS: Bunny Williams

10:00AM – 10:30AM

Networking Break with Sponsors in Biltmore Bowl

10:30AM – 12:00PM

Video and Online Branding: Accomplish the Seemingly Impossible

Hardy Wallace (Dirty South Wine), Kelley Moore (For the Love of Design)

12:00PM – 12:15PM

Dwell With Dignity

Lisa Robison

12:15PM – 1:30PM

Lunch/Interaction With Sponsors in Biltmore Bowl

1:30PM – 2:30PM

Curated Content: A New Business Model

Moderator: Adam Japko

Sarah Gim (Tastespotting), Mitra Morgan (Joss & Main), Andrea Stanford (One Kings Lane)

2:30PM – 4:00PM

The Impact of Social on Search

Dan McCarthy, Partner, DeSilva+Phillips
Vikas Jain, Head of Business Development and Evangelist at Wildfire Interactive

4:00PM – 4:30PM Conference Wrap-up and Concluding Remarks

Note: Conference schedule is subject to change.