Sunday, March 5, 2017
12:00PM – 8:00PM
1:00PM – 5:00PM
Exhibitor Set Up
2:00PM – 5:30PM
Pre-Conference Workshops – Sunday Only
New times for all workshops and no repeat sessions. Click here for Sunday workshop schedule. All are included in your registration package!
Program includes (4) separate workshops. Due to overwhelming demand, we have moved all the workshops into a larger conference room to accommodate all attendees in one session so now the workshops will not be repeated. See complete details and entire schedule here.
5:30PM – 7:30PM
Welcome Reception at the Beverly Hilton
All attendees are invited to attend our kickoff reception at the Beverly Hilton
Sunday Official After Party Sponsored by Traditional Home & Miele
Special Guest: Chef Kris Yenbamroong, NIGHT + MARKET Restaurants
When: Sunday, March 5, at 8:00PM ( immediately following DBC’s Welcome Reception at the Hotel)
Location: Miele Beverly Hills Center | 189 North Robertson Blvd., Beverly Hills
Buses will run on continual loop from the Beverly Hilton starting at 7:30pm.
RSVP by Wednesday, March 1: Joinus@traditionalhome.com
Monday, March 6, 2017
Registration & Coffee in Exhibitors and Sponsor Pavilion
Welcome And Intro
Adam Japko is founder of Esteem Media, Inc. and The Design Bloggers Conference. Leading up to founding Esteem Media, Adam was President of DigitalSherpa, a high growth SMB social media and internet marketing business offering content, social media, reputation management, local listings, lead generation, web business intelligence, and other internet marketing programs. That company began as DesignSherpa, specializing in blog and social media management for luxury interior design professionals. The company served over 4,000 SMBs. These experiences, along with the success of his wine blog, WineZag, reaffirmed a deep belief that digital community engagement, quality content, and in-person networking are lethal tools for transforming brands and businesses in meaningful ways.
Opening Keynote: Amber Lewis
What started out as a small interior design blog focusing on the documentation of Amber’s experiences as a first time homeowner and her passions for all things interiors, has since turned into a successful design-build firm with clients all over the country, a line of furniture and home goods, an e-commerce business, a brick and mortar retail operation, and a social media following with an audience reach in the millions.
As principal at Amber Interior Design and founder of the blog, Amber Interiors, she has garnered clients and followers from around the world. Hear how Amber assigns her success to blogging, Instagram, Pinterest, and a myriad of other social content. She will share thoughts on getting focused on your message, how to share it in a personal way to facilitate connection with your audience, remaining aware of the competitive content around you but not letting it influence or discourage you, getting focused, and how to say no and when to say yes.
Today Amber Interior Design, Inc. provides designs for everything from large-scale residences to extensive commercial projects. Amber and her team work with architects and contractors to bring the distinct visions seen in her work, on her blog and in her retail Shoppe, to life. Amber imbues a bit of bohemian elegance in all of her projects, but craves a design challenge and opportunities to show off her ever-evolving style. No matter what the style she is asked to create, each space designed by Amber feels cozy, eclectic, and unique.
Podcasts: Insights From Design Industry Stars
Podcasting is taking our community, and others, by storm. There is a higher barrier to entry in this social content channel, but James, Nick and LuAnn have made the investments for the right reasons. As a result, they have the opportunity to speak with the most successful and famous design professionals and brands every week. Hear their top experiences interviewing design celebrities and what they learned. Understand how social media is not just about sharing, but about learning from the key design influencers you network with to produce memorable content.
James Swan is an award-winning interior designer, author and renowned podcaster, Million Dollar Decorating. He has spent the past 18 years, crafting classically influenced interiors for homes, restaurants, hotels and retail stores. His work has been featured in House & Garden, House Beautiful, The Los Angeles Times, The Boston Globe and The Chicago Tribune and his book “101 Things I Hate About Your House” won the 2011 American Bookseller’s Award.
If you’re in the field of interior design, then you’ve likely heard of Nick May. He’s the guy behind the mic at The Chaise Lounge podcast. Talking the business of interior design each week, Nick May interviews successful interior designers from around the world to find out how they have grown their successful interior design business. He covers topics like marketing, client management, staff management, and all the little things that go into creating a great design business. If you’ve listened to his podcast, you will know that aside from being a charming host, quick with the questions we all want answers to, Nick is a painting contractor with a business in Denver, Colorado, Walls by Design.
LuAnn Nigara is an award-winning window treatment authority, author, host of one of the most popular podcasts for the design industry, and overall business dynamo. Based in Livingston, New Jersey, LuAnn got her start in 1982 when she, her husband and cousin purchased a franchise of the Florida-based window treatment company, Window Works. With LuAnn at the helm of sales, they quickly expanded from New Jersey to serving the entire metro area from Philadelphia to Connecticut, and became the leading showroom in gross sales of the more than 120 stores Window Works stores around the country.
Networking in the Exhibit and Sponsor Pavillion.
Google Shares Tips On Increasing Content Monetization Through Engaged Audience
Learn from Google (aka–the horse’s mouth)! With 10 million+ online publications including blogs and corporate spin sites competing for space, how do you keep your audience engaged long enough to monetize your content? The challenges content creators face are complex, but with tools, success can be had! Learn from the world’s leading search engine how best to monetize your content, keep your audience happy, and stay relevant with the ever-changing tech landscape.
Best practices on building your site for todays users which include:
- Engaging your audience and what to do when you’ve run out of ideas (tips on creating the new/right content)
- Driving traffic to your site (social media best practices)
- Unlocking revenue (tailored/targeted advertising discussion/monetize content through surveys. ad alternatives through matched content)
Andrew Tucker is the Team Lead for Web Partner Development for Google NA, focusing on strategic partnerships and monetization. Prior to joining Google, Andrew was a Senior Media Buyer at Digitas, focusing on American Express Brand Partnerships with the NBA, USTA and PGA. He graduated from Duke University with a BA from the Sanford School of Public Policy.
Want PR? Understanding the New Media Landscape’s Impact on Design Industry Public Relations
Learn from a panel of Design Industry Public Relations Professionals about ways to think about earned media, social media, blogging, and traditional media in a changed world of millions of self content creators. Hear how to stand out in the noise without crashing into roadblocks, and ways to leverage the new content channels and hierarchies along with the more familiar yet elusive traditional print design media.
Founder and owner, Elizabeth Blitzer brings nearly two decades of experience in the Home Space market to the table, having worked over the span of her career with a broad range of clients that includes Williams Sonoma Home, ATG.stores, and F. Schumacher.
Kristin Giese is the founder and owner of all moxie inc, an LA-based creative services agency that handles PR, branding, marketing, talent management and television development. She’s produced hundreds of hours of television, including the upcoming show Married to Design (wt) starring Nate Berkus and Jeremiah Brent for TLC, a format Kristin created.
With experience in journalism and public relations, Andrew Joseph is a fresh, unique solution for creative professionals. A design enthusiast at heart, he decided to launch his boutique firm in 2012. Andrew Joseph PR is a full service communications firm specializing in shelter, design, and lifestyle brands.
With over thirty years experience, Christina Juarez has built a reputation as one of the leading consultants in the ‘luxury goods’ design and décor business. Renowned for her no-nonsense, straightforward approach and for a consistent roster of upscale clients, Christina Juarez & Company provides the personal attention of a seasoned consultant, with the efficiency and networking capabilities of a large agency.
Lunch at the Beverly Hilton Hotel
Lunch is served with time for networking with Exhibitors and Sponsors.
A Special Invitation from Dwell with Dignity
Presenters: Lisa Robison, Founder and President, and Kim Turner, Advancement Director, Dwell with Dignity
Special Presentation by Lori Dennis
Book Deals and Lines: New Interior Design Marketing Hoop?
Having worked with more than 100 design clients, Jill Cohen has arguably become the leading specialist in illustrated books and brand extensions for successful designers since she launched her agency in 2006. But, are books and line extensions the right path for every designer or blogger? Jill addresses that fundamental issue along with the ins and outs of book concept development, creation of outstanding presentation materials, author representation, book packaging, and brand marketing.
Jill Cohen is an accomplished book publishing and brand marketing professional. Her thirty years of experience has focused on marketing through the publication of illustrated books. After a distinguished career in the industry’s most prestigious companies, Jill has built her agency into what is today considered the “home” for illustrated books.
Mark D. Sikes is an esteemed interior designer working on projects throughout the United States. He is known for creating beautiful and timeless interiors that embody an indoor/outdoor lifestyle. Mark has a talent for mixing American and European, traditional and modern, and new and old sensibilities. Mark is also the founder and editor of the well know lifestyle blog Mark D. Sikes; Chic People, Glamorous Places and Stylish Things. Mark has a new book, Beautiful, All American Decorating and Timeless Style, as well as new collections with Soane, Henredon, Merida and Schumacher.
Google Analytics For Dummies: Who Is That On Your Blog and Website & How the Heck Did They Get There?
Visitors leave an arrival trail to your website/blog, visible footprints of where they wandered on your site, and a clear mark of where they exited the scene. Most importantly, this information is available to you through Google Analytics. Learn how to navigate this research tool with a goal of attracting more visitors, creating content that is more interesting to your target audience, and bringing visitors to the places on your site you want them to visit most.
Networking in the Exhibitor and Sponsor Pavilion.
Instagram, Instagram, Instagram!
Instagram is now the world’s leading social platform according to engagement metrics. So happens, the visual marketing platform is perfectly aligned with the visual world of design.
Shea McGee will bring you behind the scenes of how it all started for her when she signed up for an Instagram account to promote her part time business three years ago. With 30 employees and a successful design business, Shea did a lot of the right things, insisting today that growing her Instagram following was her single most important tactic. She will help you understand how to provide value to followers, find your niche, target influencers, and hone your images for maximum engagement.
Connor Dwyer is a photographer that creates visuals and branding for businesses and people who are passionate about what they do. This SCAD grad can be found rocking the world of Instagram at @Connortd, @Connor.dwyer, and @Thadthefinger. Hear Connor share his success in achieving Instagram Recommended User Status. He will share his views on Instagram Stories, Boomerang, and Snapchat as well as his vision for power marketing on Instagram. Last year, Connor gave his take on Visual Marketing at the Design Bloggers Conference and was rated #1 top speaker of the conference by attendees. Guaranted to fall in love with Connor, your business will also be glad we invited him back.
Keynote: The Making of Mr. Ken Fulk’s Magical World
Keynote Sponsored by Previously Owned By A Gay Man
Ken Fulk is a designer of experiences big and small. He is renowned for his layered interiors and over-the-top parties. With a team of 50 “magic makers” to help bring his ideas to life, Fulk leads a team of architects, designers, branding and event specialists in both San Francisco and New York.
The Virginia-born designer has spent the last 20 years developing a business from turning his clients’ dreams into reality. Fulk has become the curator of lifestyles, not only designing homes, restaurants and hotels but also choreographing unforgettable weddings, parties and family getaways
High Point Market and Esteem Media Announcement for Design Bloggers Tour Spring 2017
Presented by Adam Japko and Ashley Grigg
Networking Reception at the Beverly Hilton
All attendees are invited to attend – held at the Beverly Hilton.
- Event Time: 8pm-9:30pm
- Location: Serena & Lily Design Shop (8422 Melrose Avenue)
- Enjoy a flower crown workshop, fun Instagram photo moment, giveaway and cocktails and bites!
- Transportation to and from the Beverly Hilton to the Serena & Lily Design Shop will be provided. Buses will leave the Beverly Hilton at 7:30PM.
- Co-hosted by Studio McGee
Tuesday, March 7, 2017
Coffee in Exhibitor and Sponsor Pavilion
Keynote: Brooke and Steve Giannetti
Eight years ago, when Interior Designer Brooke Giannetti started her blog, Velvet and Linen, she had no idea how important it would become to the design business she runs with her husband, architect Steve Giannetti.
During their talk, Brooke and Steve will share with you how their blog as well as other social media outlets like Instagram, Facebook, and Pinterest have helped them refine and share their design philosophy. Through a series of pivotal personal experiences, they will explain how sharing your unique and authentic story can help you connect with the design community, future clients as well as magazine editors and book publishers. Learn how to turn those connections into opportunities to expand your business and your brand.
Steve Giannetti is a renowned architect who specializes in the unique combination of classical and modern architecture. Since founding the firm in 1994, Steve has designed homes around the world for clients in nearly every architectural style. Brooke Giannetti runs the company’s interior design studio. She and Steve are the authors of the book Patina Style (2011) as well as their second book, Patina Farm (2016), which highlights the process of building their home in Ojai, Ca. Their work has been published in Veranda, The New York Times, Milieu, Santa Barbara Magazine, C Magazine, as well as several other publications.
Together Brooke and Steve own the store, Giannetti Home, located in Los Angeles, Ca, where they showcase their custom furniture and clothing lines and imported European antiques that create their signature “Patina Style”.
Hall of Fame Awards Presentation
Sponsored by Ferguson
The role of the Design Bloggers Hall of Fame is to recognize excellence in blogging and new media in the field of home design. Each year, a new set of outstanding design blogs will become eligible through an open, online nomination process leading up to the ultimate recognition as Hall of Fame inductee. We will announce the winners of all categories here at The Design Bloggers Conference.
Marketing Design Businesses: Era of Digital Disruption
Drew and Chad have become focused on today’s tech saavy “Luxurians”. In this session, both will establish who these buyers are in today’s commercial marketplace and top social channels, sharing success stories in mining these new digital client prospect pools. They will cover approaches from both designer and showroom/company/brand perspectives. Both are actively nurturing the brand>designer>client commercial food chain, and are wisely looking to the future with digital strategy practice and development intended to intersect disruptive online development in the world of luxury design commerce.
Chad Stark, Sr. Vice President and President of Decorative Furnishings Association, is the main figure behind the scenes at Stark. He continues to direct the company as an industry leader, while growing business in the digital age. As the operational wizard behind Stark, he manages all the technical details while remaining focused on providing the highest level of customer service to trade clients.
The New York Chapter of the International Furnishings and Design Association [IFDA] named Drew McGukin a ‘Rising Star’ in 2012; Departures Magazine has included Drew as a member of its Home Design Council since 2014; and Houzz.com, the leading online platform for home remodeling and design, continues to honor Drew with its “Best of Houzz” distinction in design for driving extraordinary online traffic through his online portfolio.
Networking in the Exhibitor and Sponsor Pavilion.
Learn from HubSpot, the company behind Inbound Marketing! Creating content is second nature to any blogger, but how do you position what you create to drive organic traffic to your site? By adapting a new framework to creating content, not only will your site see increased organic traffic, but you’ll also see breakthroughs in content idea generation and content placement.
After this talk you’ll walk away with:
- An understanding of the Inbound Methodology
- Knowledge of an entirely new content framework
- An understanding of how to position this new content strategy to drive results
Keynote: Timothy Corrigan
The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!
Whether you’re a novice blogger wanting to gain more followers or designer seeking to gain clients, you won’t want to miss this chance to learn from AD100 designer Timothy Corrigan, who will share his combined knowledge as a former top executive of one of the world’s largest advertising agencies and now one of the world’s most acclaimed interior designers. As one of our highest ranked speakers from past Design Blogger Conferences, Timothy will make a command performance as he reveals insider tips on positioning your brand, establishing sound business practices and utilizing social media to attract the attention of potential clients, editors, influencers, and licensors.
Hailed in Architectural Digest as “Today’s Tastemaker,” Timothy Corrigan’s work is showcased in some of the world’s most extraordinary properties, with clients including European and Middle Eastern royalty, Hollywood celebrities and corporate leaders. Timothy has designed fabrics, trims, furniture and floor covering for Schumacher and Patterson, Flynn & Martin, as well as two tabletop collections for Royal Limoges. He is designing passementerie for Samuel & Sons, wallpaper for Fromental and plumbing and door hardware for THG Paris, all to debut in 2017 & 2018. Prior to forming his design firm in 1998, Timothy Corrigan had a successful career in advertising where he headed up Saatchi & Saatchi’s Bates Worldwide’s international operations.
The Art of Stately Living
Nineteen generations of the Spencer family have lived at Althorp for the past 500 years, and during that time they commissioned or collected the finest furniture and art. Charles, 9th Earl Spencer, continues this tradition into the present day, mixing priceless antiques with modern art. In addition to spearheading Theodore Alexander’s Althorp Living History Collection, Lord Spencer also runs the Althorp Literary and Althorp Food Festivals. Hear how he navigates the the blend of rich family history and the demands of running a modern stately home.
The Brand Ambassador Pitch & Leveraging the Design Blogosphere
As design blogging turned more organized, bloggers working with brands for mutual benefit is considered de rigueur. Alexandria, Blogger Relations Specialist at Wayfair, shares experiences in commanding attention inside cluttered luxury consumer inboxes and how to build functional relationships in your brand ambassador role. Linda Weinstein, founder of the One Room Challenge, will share insightful ways to connect and network with other bloggers while developing audience and brand. Linda will share field-tested insights for connecting with bloggers and cementing relationships that lead to material outcomes. Benefit from her insights into the do’s and don’ts of working the blogosphere as simultaneous ambassador for yours and third party brands.
Attendees will walk away with information on:
· How to find the right brands to work with
· How to write a great pitch
· How to evaluate how much to charge for sponsored work
· How to remain top-of-mind for brand contacts for future projects
· What things put you at the top of the list of people a brand never wants to work with
Alex Byer oversees strategy for Wayfair’s blogger program, The Homemakers. Prior to working at Wayfair, she ran social media at Simmons College, the only all-women’s college in Boston. Outside of work, Alex runs marathons, blogs about life in Boston, and remembers the lyrics to most late ‘90s and early ‘00s pop songs.
Naples, Florida resident Linda Weinstein is the creator and owner of the widely anticipated event, the One Room Challenge™. In her role as director of the One Room Challenge™, Weinstein has motivated, supported, and inspired the design blogging community to transform spaces while encouraging one another in a noncompetitive, positive, and uplifting way. Everyone who takes the challenge is surrounded by endless encouragement. To date, the One Room Challenge™ is responsible for the transformation of over 1,000 rooms worldwide. She has partnered with dozens of corporate brands like Farrow & Ball, Karastan Carpets, Lowe’s, Wayfair, and so many more, vying to have their products featured throughout the One Room Challenge™. This past spring, the challenge announced a media partnership with House Beautiful
Website and Blog Income Generation: Affiliate Marketing
Curating audiences and product in aligned fashioned has proved to offer significant sales conversion rates for online marketers. Along the way, income is generated by content creators like bloggers and designers that build audiences with linked interests, passions, and consumption patterns.
Adam Japko will provide an strong overview of how affiliate marketing works, how your website or blog can turn the hard work of audience building into income flow that is aligned with the site’s brand and purpose.
Holly Hollingsworth Phillips has had specific success with this strategy working with Rewards Style Holly will share what she has learned from that process and how you can consider turning your online strategy in the design industry into steady income.
Digital Branding for the Marketplace of the Future: Millennials
Millennials represent the future pool of luxury design clients. Barclay, Michelle, and Mat have found success in the market, but it requires focused branding tactics. Hear how these three designers, wildly successful over years of stunning design projects, are mining the millennial marketplace with a purpose.
Since 1994, Barclay Butera has been the creative force behind his eponymous design firm and showroom in Newport Beach, California. His success in Newport prompted Butera to establish showrooms in Corona del Mar, California, West Hollywood, California, and Park City, Utah. In addition to his thriving interior design business, Butera’s most recent venture into licensing has landed him an unprecedented number of the industry’s most respected partners including: Bradburn Gallery Home, Castelle, Eastern Accents, Highland House Furniture, Kravet, Leftbank Art, Mirror Image Home, Mirth Studio, Nourison, MDC/Winfield Thybony.
As a curator who discovers exquisite treasures all over the world for her projects and her Dallas-based design store Ceylon et Cie, Michelle Nussbaumer has a signature style, in multilayered rooms that mix periods with antique textiles, embroideries and weavings, unconventional furniture, and global art. The result is unique interiors that might recall 1940s glamour or nineteenth-century England.
WANDERLUST, Nussbaumer’s first book, features her dramatically lush interiors and shows readers how spaces can be inspired by travel and filled with treasures from around the world.
Mat Sanders is the Co-founder and Creative Director at Consort—a lifestyle brand that provides original and trend-driven interior design services for an A-list clientele. He first began his interior design career as a stylist in New York City. With a cultivated eye for design, Sanders continued his career in the industry and became the market editor for the internet’s largest design site, Apartment Therapy. During this time, Sanders was also an integral part of Conde Nast’s Editorial Development Group that relaunched and revamped Domino Magazine. Propelling his career and relocating to Los Angeles in 2012, Sanders launched and became the Editorial Director at MyDomaine, later being named Editor-at-Large. In 2014, Sanders launched Consort with Co-founder Brandon Quattrone and split his time between his two entrepreneurial endeavors. He now fully commits his time to Consort to focus on the firm’s expansion to NYC, which is marked by the opening of a design studio and retail shop in the heart of Tribeca in December 2016.