Simplifying Social Data: How to Measure and Maximize Your Results on Social Media

You might be hard pressed to find a blogger today that isn’t highly active on some form of social media. After all, the last few years have proven that an effective social media strategy can lead to phenomenal success. But in order to find that success, a key component needs to be well understood: analytics.

In this session, attendees will:
  • be introduced to some of the introductory concepts of social data
  • learn how to measure results across major social networks
  • how to tie those results to business goals.
On its surface, social data can appear daunting, but this session will be geared towards simplifying the concept and providing bloggers with the tools and know-how to start utilizing their data in order to maximize their results on social media.


Corey Padveen Headshot LargeCorey Padveen is the Director of Global Social Business Strategy at t2 Marketing International, and Google AdWords Certified, Google Analytics Certified, as well as a Certified Inbound Marketer. He is also one of the founding theorists on the concepts of Social Equity and Responsive Branding, as well as a keynote speaker featured at marketing and digital business summits around the world. On the personal side, he loves cooking, making wine and, as all good Canadians, is a big hockey fan.


For more on our exciting sessions, check out our complete agenda.

Think Like an Editor: Turn Good Design Blogs, Articles, and Books Great

Ever heard the adage that great writing is more about revision than the act of putting pen to paper or fingers to keyboard? Whether your goal is to be a top design blogger or to submit an project, article, or book for publication, longtime writer/editor Robin Catalano will optimize your chances by helping you become your own “first editor”.

This session covers:

  • What brands and editors are looking for when they evaluate the collaboration or publishing potential of a blogger’s work
  • How to develop your own unique voice that carries through your writing
  • Best and worst times to self-edit
  • How to identify and improve weak aspects in your writing and how to highlight your strengths
  • Steps to correct patterns of repetition in sentence structure, word choice, and style
  • Instruction for creating your own style sheet, just like professional editors do, to ensure consistency in your writing
  • When to stop editing and how to avoid getting in the way of your writing process
  • When you know an article or book manuscript is ready for “prime time”
  • Pet peeves of professional editors — aka, how to become your editor’s best friend

Robin-Catalano-346Robin Catalano is managing editor and senior copywriter for The Annie Selke Companies. She has worked as a professional journalist, copywriter, and book and magazine editor for nearly 20 years, with articles appearing in Gourmet, Culinary Trends, Berkshire Magazine, Stage Directions, Let’s Live, and Berkshire Living, among others. She has edited more than three hundred fiction and nonfiction titles for publishing companies such as Penguin Putnam, Simon & Schuster, The Harvard Common Press, Workman, and Inner Traditions International.

For more on our exciting sessions, check out our complete agenda.

4-Hour Home Design Workweek? Say “YES” to Affiliate Marketing

Looking for ways to generate more revenue? Learn how without changing your routines by participating in the world of online affiliate marketing. Forget terms like “advertiser” or “publisher” and build lucrative partnerships in the time it takes to “swipe left”. This jam-packed session is guaranteed to transform the way you think about your role as a design professional on the internet.


  • What type of content you need to have to play
  • Why this will elevate your brand to a whole new level
  • Who would be interested in working with you
  • How to maximize the opportunity with the least amount of time and effort

kelly-fallisKelly Fallis is the founder and CEO of Remote Stylist, the online furniture platform with 350+ brands, $1 shipping duties included in Canada/USA and free Stylist sourcing help. A true pioneer in the online furniture world, she can dazzle you with stories journeying her trials and tribulations when it comes to import/export, logistics, custom development, marketing, brand management, web development, ecommerce, big data and real estate matters. Follow her on Twitter @kellyfallis.

For more on our exciting sessions, check out our complete agenda.

“Visual Web” Marketing + Instagram Power Tips

The web has turned visual and that’s a perfect development for the design industry and creating content that drives results!  At the Design Bloggers Conference, Adam Japko and Connor Dwyer will show you how to:

  • Demonstrate Mobile’s impact on Social Engagement
  • Provide Case Studies in Design and other industries on excellent visual web marketing
  • Demonstrate how to combine social, mobile, and video platforms for great results
  • Offer metrics for content success
  • Map the evolution from design blogs to current day visual marketing approaches
  • Unveil Instagram as the most powerful social platform and provide insights into excellent Instagram marketing

Adam_Japko_41Adam Japko has spent the last year studying the organic shift to the “Visual Web” and its implications for new approaches to powerful home design marketing.  Hear how logical and simple it can be for you.




connor-dywerConnor Dwyer lives in Atlanta while working on his masters in graphic design at SCAD. He has amassed 76.4k followers on Instagram with his compelling photography. He thinks graphic design and photography for building brands, but mostly enjoys making people feel loved. Hear how Connor creates inspired Instagram campaigns with powerful results.


For more on our exciting sessions, check out our complete agenda.

WordPress and Google Analytics: Websites, Blogs, and Analytics Made Simple(r) 

WordPress is the leading platform used by design bloggers. Knowing how to get the most out of WordPress will save you time and improve your blog. This session will cover:

  • The top 5 WordPress plugins you can not live without
  • What can plugins do to optimize your SEO
  • What to consider when shopping for a new WordPress theme
  • Why WordPress is the right platform for your site
  • How to approach web security and hosting for WordPress environments
  • Top new developments affecting WordPress users
  • Getting comfortable with Google Analytics
  • Best Google Analytic metrics you should know for guiding your content strategy

Natasha_Murphy_217x300Natasha Murphy describes herself as just a good girl who likes design and computers. Natasha has ten+ years of front-end development experience and is a big fan of clean, responsive web design. Design, development, and online marketing all fall into her firm’s, Nicely Built, wheelhouse.  From e-commerce, professional websites or personal blogs, Natasha is dedicated to WordPress for good reason.


adrienne-brownAdrienne Brown is a Digital Strategist and founder of Adrienne J Media, a digital marketing firm. Adrienne has an extensive background in B2B, consumer and lead generation marketing and advertising. As a self proclaimed digital media maven, Adrienne is obsessed with all things digital and committed to helping brands become their “digital best.”


How to be a Social Media Star

One of the industry’s most notable design bloggers who commands a huge social media following will share her social media strategies, tips, techniques and ROI.

TemplateObsessed with color, plants, travel, creative reuse and thrifting, Justina Blakeney is a designer and design blogger with a bohemian heart.

Domino MagazineBetter Homes and Gardens, Marie Claire Magazine and Refinery29 all agree that Justina’s blog is one of the best design blogs on the web! Harper’s Bazaar recently named Justina a top designer to follow on Instagram and Justina is one of the world’s leading curators on Pinterest with over 1 million followers. She has worked with brands such as Anthropologie, 1st Dibs, OneKingsLane, eBay, CB2, AirBnB and Joss & Main.

For more on our exciting sessions, check out our complete agenda.

Managing Facebook, Instagram, and Blogging Platforms as an Integrated Unit

Facebook and Instagram are increasingly central to extending your brand message beyond your blog. Christi Tasker will focus on how to harness the power of these three indispensable platforms.

This session will:

  • Help you stay efficient with multi platform social media and content marketing
  • Provide tips for branding content creation
  • Share case studies on successful branding through social media

Christi-TaskerFor more than 10 years, Christi Tasker was a nationally acclaimed award-winning retailer and interior designer before she discovered her true-life passion –MARKETING and BRANDING! With an eye for detail that only comes from a unique designer, Christi created a clear, unforgettable and concise brand that stood out from the rest of the crowd.

From her experience as a retailer, Christi was well aware of the struggle experienced by small businesses with marketing, so she began to help various companies with their own online branding and marketing campaigns. Christi, along with Henry Weinacker, has co-authored “The Power of Pinterest,” an e-book packed with tips, strategies, and case studies to help businesses market on Pinterest.

For more on our exciting sessions, check out our complete agenda.

Learn How to Take Amazing Photos with Your Smartphone

This is a  one-hour workshop is included in your registration package –  workshop space is limited and open to the first 50 participants.

Join International Photographer Colleen Duffley for a Photographic Adventure! Capture images is as easy as 1, 2, 3. Turn your phone’s camera into an exciting and creative tool. You will learn key techniques and skills needed to transform your Smartphone snaps into amazing images. Creativity and Technology in the palm of your hand!

colleen-duffleyColleen has been shooting people, places and things around the globe for 25 years. She shoots, directs, produces, and concepts for magazines, commercials and ad campaigns, but has never limited herself and has since developed plan b., or Studio b. rather.

Passionate for photography and getting a shot on film the way her mind sees it is her incessant challenge, and it’s what makes her still so in love with a career she started so many years ago. Light is her inspiration and what propelled her to become a photographer and what still motivates  Colleen  today.

For more on our exciting sessions, check out our complete agenda.

Learn How to Make Your Writing Sing With Saxon Henry

Pre-Conference Workshop 1:
How to Make Your Writing Sing

This is a  one-hour workshop broken into two 30-minute sessions which is included in your registration package –  workshop space is limited and open to the first 50 participants.

One of the biggest challenges facing bloggers in the information-saturated world we occupy is engaging readers enough to keep our impressions solid in order to monetize. The “must do” list that keeps me sharp includes a trifecta of demands: maintain an authentic point of view, practice my craft regularly enough that my writing muscle stays kick-ass strong, and always bring an unholy passion to the page.

Session One Key Takeaways:

  • Make the effort of reading exemplary writing, including narrative non-fiction, fiction and poetry, part of your “job” because reading exceptional writers will make your writing better by osmosis.
  • Make yourself stand out by adding a secondary subject to your niche.
  • Look to history for inspiration, as this will give your writing depth and interest, and you will build confidence as you create a unique platform—one of the most important pieces to the puzzle of writing well.

Session Two Key Takeaways:

  • Learn to be a great researcher if you are not because it will help you think outside the box.
  • Write long and write intelligently so that Google will take you seriously.
  • Make your writing sensual. This will keep your posts from sounding like you’re just repeating press releases and will attract paying clients for sponsored blogging opportunities.

Instructor: Saxon Henry
Building upon her experience from over two decades as a design, architecture and travel journalist, Saxon Henry understands content creation from every angle. Her journalistic credits include The New York Times, The Wall Street Journal, Interior Design, Robb Report, Delta Sky, Modernism, Elle Décor, Interiors, The Miami Herald and Architectural Digest. The author, currently a columnist for Archaizer, has published books that range from design and architecture titles to serious works of nonfiction and poetry.

Saxon began her first blog, Design Commotion, in early 2009 and has since explored a variety of angles of design/architectural/travel writing online. She is currently maintaining two blogs: The Diary of an Improvateur and Productrazzi. As an avid history buff and fan of great literature, she brings these subjects to bear on her Improvateur explorations, many of which are paid collaborations for clients who value brand enhancement and brand elevation through associations with culturally significant subjects. Saxon’s curricula at Vermont College and New York University (NYU) centered upon poetry and aesthetics. She can often be found combing through the archives of scholarly institutions, such as the Beinecke Rare Book & Manuscript Library at Yale, in search of knowledge and inspiration.

For more on our exciting sessions, check out our complete agenda.

Jaime Derringer to Speak at Design Bloggers Conference

jaime-derringer-Noa-Azoulay-featherlove-1Jaime Derringer is Founder and Executive Editor of modern design blog Design Milk, which quickly became the “go-to” site for unique modern interiors, home furnishings, art & architecture and is now one of the most popular design blogs reaching millions of readers across the globe through various channels. Design Milk has been featured in the Los Angeles TimesTime Out New YorkSan Francisco ChronicleSingapore Home & Decor magazine, and Real Simple magazine, and was one of the Google Engineers’ Staff Picks and is a Twitter influencer in Art & Design and a Google+ Partner. Inspired by her love for dogs, in 2010 Jaime launched modern design blog Dog Milk to expose dog lovers to pet design that fits their uniquely modern sense of style. Her most recent venture, Adorn Milk, is an online shop devoted to architectural and statement jewelry.

In addition, Jaime has been noted as an expert on design trends, speaks on design, blogging and social media, and offers consulting. She dreams of designing textiles, running more than 8 miles, and having enough free time to enjoy some of her favorite things—reading and drawing. She lives in Southern California with her husband, daughter and their dog.

Jaime will be sharing the secrets of her success on social media in the session Social Media Stars.